Productivity programmes for leaders and organisations
I find the one constraint costing your organisation the most, put a number on it, and fix it with the people who own the work. The work is built on the 4 Productivity Vectors, the framework I teach to professionals in 40+ countries.
The productivity gap
Priorities compete. Decisions sit unmade for weeks. Ownership is assumed rather than assigned, and managers end up doing the work their teams should own. Another tool does not fix the connections between those four problems. Seeing them as one system does.
Organisations keep buying technology and keep adding spend. Productivity does move, just nowhere near the same rate. That distance is the paradox, and it is where the cost sits.
Illustrative, not measured data. The shape follows the pattern described in the productivity paradox literature, where IT investment outpaces measured productivity growth.
Where I did the work
From the ProductiviTree podcast and the channel
The 4 Productivity Vectors
Sixteen elements, four vectors, one system. Click a vector to see what sits inside it and what I have written about it.
Vector one
Doing the work with less friction and less waste. This is where meetings, handoffs, manual steps and unclear delegation quietly consume the week.
The Productivity Assessment scores all four vectors and tells you which one is costing you most right now. No call required.
Two ways to work with me
Focused work for leadership teams, departments and functions that need to remove a measurable productivity constraint.
One-to-one coaching for leaders who want firmer priorities, faster decisions and a team that depends on them less for every answer.
Experience measured in outcomes
These are results from roles I held, not client testimonials. I have led the work from inside the organisation.
Value of 100,000 hours returned over 24 months at Mondelēz, using the 2025 EU average labour cost.
Annual revenue from a new online channel built from zero at flydubai. Online share passed 30%.
Share of UAE market growth reached in twelve months while building the analytics function at Virgin Mobile.
Professionals taught across 40+ countries, with 3,140 course reviews.
Free, no email required
Fourteen calculators, templates and frameworks. Every one gives you a figure you can take into a meeting on Monday.
Effectiveness · Calculator
What one slow decision costs you in salary, delay and lost opportunity.
Open the calculatorEfficiency · Calculator
Put a euro figure on the recurring meeting nobody wants to cancel.
Open the calculatorOwnership · Framework
The audit I run to surface roughly €400k of hidden operational cost.
Open the frameworkHow the work starts
We identify the part of productivity creating the greatest cost or dependence, and say it in one sentence.
We choose the vectors and elements in scope, then define exactly how progress will be measured.
Every action gets a named owner, a measure and a target. Follow-ups compare the result with the baseline.
Santiago Tacoronte
My career has crossed hospitality, retail, aviation, telecom and consumer goods. I have led teams across more than 40 markets, owned a $20M+ annual budget and served as Chief Data Officer for Europe and Eurasia at Mondelēz.
I built the 4 Productivity Vectors from the problem I kept meeting: efficiency, priorities, ownership and wellbeing pulling in four different directions at once.
More about SantiagoThirty minutes, no obligation. We define the problem, identify the vector behind it and decide whether working together makes sense.
