My Journey.

A Proud Canario 🏝️

1977

Born in Gran Canaria, Canary Islands, Spain. A place of beauty and warmth, home to the kindest people.

Graduated in Hospitality Management 🏨

2000

My passion for the hospitality industry, especially restaurants and hotels, endures to this day.

Discovered a Passion for the Digital World πŸ’»

2000-2007

My first roles in graphic and web design, along with digital marketing, were at Lopesan Hotels & Resorts.

Took off from the islands to Dubai πŸ›«

2011

Where my international journey began. Notable experiences at FlyDubai and Virgin Mobile marked the start of a global career.

MBA in Digital Business Management πŸŽ“

2014

At the University of Barcelona. A significant chapter for networking and growth

The Book that Changed My Life πŸ“–

2015

A colleague at FlyDubai introduced me to β€œThe Four-Hour Work Week” by Tim Ferriss, sparking my enduring obsession with productivity.

Back to Europe πŸ”οΈ

2017

Returned to Europe, to Switzerland. Plenty of Work Traveling shaped my thoughts on productivity, leading me to specialize in this field.

Got (even more) Obsessed with Productivity 🏫

2020

Launched a best-selling course and developed an innovative analytics framework.

Found a Passion in Writing ✍️

2021

Creating content allows me to share knowledge and serves as a method for organizing my thoughts.

Public Speaking 🎀

2023

Rediscovered a love for public speaking, focusing on unique and unconventional topics.

On my Way to become one of the first Chief Productivity Officers πŸš€

2024

Equipped with the right tools, frameworks, and expertise, I am poised to spearhead major productivity transformations.