Description
This Data-Driven Marketing course is designed to transform the way you plan and execute your marketing. In a crowded digital environment, instinct and guesswork are no longer enough, systematically using data is essential for consistent growth and provable results. Instead of relying on outdated, one‑size‑fits‑all tactics, you’ll learn how to convert raw data into clear insights you can act on, and use those insights to shape smarter strategies, campaigns, and experiments.
You’ll learn how to segment audiences with precision and create buyer personas that accurately reflect real customer behavior. From there, the course walks you through planning, launching, and measuring personalized campaigns, and shows you how to use A/B testing as a continuous improvement engine rather than a one‑off exercise. You’ll also dig into more advanced topics such as predictive analytics, Customer Lifetime Value (CLV) modeling, and early‑warning approaches to churn reduction. In addition, you’ll see how recommendation systems are built and tuned to increase engagement, retention, and revenue.
The program looks ahead as well, covering how Artificial Intelligence (AI), Big Data, and other emerging technologies are reshaping marketing analytics and decision‑making. By the end, you’ll be able to set specific, data‑anchored objectives, choose and prioritize the right channels, build practical data-driven marketing roadmaps, and connect analytical findings directly to business priorities. You’ll also develop the ability to clearly communicate your conclusions and recommendations to stakeholders, so that marketing decisions are transparent, defensible, and growth‑oriented. This course equips you with both the technical toolkit and strategic confidence needed to lead in a world where data is at the core of modern marketing.
