Resume

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Skill

  • Digital Marketing 95%

  • Analytics 90%

  • CRM 85%

  • Adobe Creative Suite 80%

  • Excel 85%

  • SEO | SEM | EMail Marketing |Affiliate Marketing 95%

  • SQL 60%

Work Experience

  • Media3

    Online Marketing Project Manager

    Digital Marketing projects management. Coordinate working groups, freelancers and contributors establishing appropriate workflows. Managing of budgets and campaigns. Brainstorming and concept generation.
    • Key Responsibilities:
      • Develop off and online campaigns for hotels and accommodation companies.
      • Establishing workflows, coordinating workgroups (3-10) and freelancers
      • Brainstorms and concept generation
      • Managing of budgets and campaigns.
      • Marketing Strategies
     
    • Key Achievements:
      • Launched the Marketing campaign for the country hostel “Elisa” which is about to expand its capacity after the success achieved.
      • Developed the Online bakery delivery Services and Social Media Branding for “Los Sanchez”
      • Manage some successful campaigns for companies like BP or AGH training.
      • Launched the Start-up Citizen “ make a better place”

  • World Wide Fashion Dubai

    Marketing Manager

    Worldwide Fashion is a high-end fashion company specialized in importing fine luxury fashion goods and accessories from all over the globe, and distributing these in the GCC and the entire region of the Middle East. The company specializes in selling rich luxury fashion that includes, but is not limited to: jewelry, shoes, accessories, sunglasses, watches, home décor, clothes, bags and several others.
    • Key Responsibilities:
      • Take complete ownership of analysis and campaign development for the company.
      • Teamleader(6-8), coordinating agencies and and freelancers (3-10). Selection and integration of new staff.
      • Development and improvement of e-commerce online site www.lemuda.com and B2B site www.worldwidefashion.ae.
      • Using methodical performance analysis to influence/support campaign strategies.
      • Data Analysis.
    • Key Achievements:
      • Developed and execute digital strategies, social media, and site optimization, e-marketing and viral marketing plans.
      • Increased traffic to the main site by 300%
      • Increased conversion rate on the main site by 0,4%.
      • Generation of new incomes.
      • Created and executed strategic account plans that maximized new revenue and sales opportunities.
      • Commercial agreements with local entities.

  • M. H. Alshaya Co.

    Digital Analyst & Insights Specialist

    • M. H. Alshaya Co. is a leading international franchise operator for over 70 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory or Victoria’s Secret with 2,600 stores across the Middle East and North Africa, Russia, Turkey and Europe
    • Key Responsibilities:
      • Support the analytic needs of a business unit by analysing web traffic using clickstream tools such as Google Analytics or Site Catalyst.
      • Collaborate with external partners such as Agencies to assist with data collection and reporting.
      • Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc.).
      • Website behaviour and customer experience analysis.
    • Key Achievements:
      • Optimization of the checkout process and conversion rate on Mothercare websites.
      • Launching and Implementing Site Catalyst for Body Shop in Russia.
      • Created holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.
      • Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.

Education

  • Universitat de Barcelona / University of Barcelona

    Master of Business Administration (M.B.A.), Specialized Sales, Merchandising and Marketing Operations, MBAThe Master in Digital Business Management is directed to professionals and executives who want to succeed in the new digital environment. Its study plan is designed to develop the skills necessary in order to lead projects in Internet companies, from managing day-to-day business to delve into the tools of marketing and financial analysis needed to lead companies into a digital ecosystem.

Qualification


  • Google Analytics Individual Qualification
  • Google Adwords Qualified Individual
  • Adobe Analytics User

  • Adobe Analytics: Dynamic Tag Management User

  • Hootsuite Social Media Consultant

Hi, I am Santiago Tacoronte

Digital Analyst and Big Data evangelist


I am Digital Analyst experienced in Online Marketing, Data Analysis and e-Commerce.
Able to communicate, collaborate, present and lead. Passionate about data, metrics and analytics. I am a problem solver, always eager to tackle new projects and challenges. “I love helping to improve people’s lives.”

Personal Info

  • NameSanti Tacoronte
  • Date of BirthSeptember 19, 1977
  • e-mailsanti.tacoronte@gmail.com
  • AddressDubai
  • Phone+971 0559775265

Resume

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Skill

  • Digital Marketing 95%

  • Analytics 90%

  • CRM 85%

  • Adobe Creative Suite 80%

  • Excel 85%

  • SEO | SEM | EMail Marketing |Affiliate Marketing 95%

  • SQL 60%

Work Experience

  • Media3

    Online Marketing Project Manager

    Digital Marketing projects management. Coordinate working groups, freelancers and contributors establishing appropriate workflows. Managing of budgets and campaigns. Brainstorming and concept generation.
    • Key Responsibilities:
      • Develop off and online campaigns for hotels and accommodation companies.
      • Establishing workflows, coordinating workgroups (3-10) and freelancers
      • Brainstorms and concept generation
      • Managing of budgets and campaigns.
      • Marketing Strategies
     
    • Key Achievements:
      • Launched the Marketing campaign for the country hostel “Elisa” which is about to expand its capacity after the success achieved.
      • Developed the Online bakery delivery Services and Social Media Branding for “Los Sanchez”
      • Manage some successful campaigns for companies like BP or AGH training.
      • Launched the Start-up Citizen “ make a better place”

  • World Wide Fashion Dubai

    Marketing Manager

    Worldwide Fashion is a high-end fashion company specialized in importing fine luxury fashion goods and accessories from all over the globe, and distributing these in the GCC and the entire region of the Middle East. The company specializes in selling rich luxury fashion that includes, but is not limited to: jewelry, shoes, accessories, sunglasses, watches, home décor, clothes, bags and several others.
    • Key Responsibilities:
      • Take complete ownership of analysis and campaign development for the company.
      • Teamleader(6-8), coordinating agencies and and freelancers (3-10). Selection and integration of new staff.
      • Development and improvement of e-commerce online site www.lemuda.com and B2B site www.worldwidefashion.ae.
      • Using methodical performance analysis to influence/support campaign strategies.
      • Data Analysis.
    • Key Achievements:
      • Developed and execute digital strategies, social media, and site optimization, e-marketing and viral marketing plans.
      • Increased traffic to the main site by 300%
      • Increased conversion rate on the main site by 0,4%.
      • Generation of new incomes.
      • Created and executed strategic account plans that maximized new revenue and sales opportunities.
      • Commercial agreements with local entities.

  • M. H. Alshaya Co.

    Digital Analyst & Insights Specialist

    • M. H. Alshaya Co. is a leading international franchise operator for over 70 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory or Victoria’s Secret with 2,600 stores across the Middle East and North Africa, Russia, Turkey and Europe
    • Key Responsibilities:
      • Support the analytic needs of a business unit by analysing web traffic using clickstream tools such as Google Analytics or Site Catalyst.
      • Collaborate with external partners such as Agencies to assist with data collection and reporting.
      • Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc.).
      • Website behaviour and customer experience analysis.
    • Key Achievements:
      • Optimization of the checkout process and conversion rate on Mothercare websites.
      • Launching and Implementing Site Catalyst for Body Shop in Russia.
      • Created holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.
      • Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.

Education

  • Universitat de Barcelona / University of Barcelona

    Master of Business Administration (M.B.A.), Specialized Sales, Merchandising and Marketing Operations, MBAThe Master in Digital Business Management is directed to professionals and executives who want to succeed in the new digital environment. Its study plan is designed to develop the skills necessary in order to lead projects in Internet companies, from managing day-to-day business to delve into the tools of marketing and financial analysis needed to lead companies into a digital ecosystem.

Qualification


  • Google Analytics Individual Qualification
  • Google Adwords Qualified Individual
  • Adobe Analytics User

  • Adobe Analytics: Dynamic Tag Management User

  • Hootsuite Social Media Consultant


Portfolio

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    SantiagoTacoronte #2014